Performance Marketing
Optimizing campaigns across channels like Google & Meta to ensure that every marketing dollar is is spent to maximize conversions, sales and ROI.
Performance Marketing Approach
Data Driven
Our strategies are powered by insights, not intuition. We analyze data at every step to optimize campaigns, ensuring your marketing investments deliver measurable results and sustainable growth.
A/B Testing
Innovation meets precision with A/B testing. From headlines to call-to-actions, we test every element to identify what works best for your audience, driving higher engagement and ROI.
Creative Intelligence
Creativity meets analytics with our unique approach to ad design. We craft compelling visuals and copy backed by data insights to resonate deeply with your target audience.
Precise Audience Targeting
We go beyond demographics to deeply understand your audience. By leveraging advanced targeting tools, we deliver personalized campaigns that connect with the right people at the right time.
Post Purchase Funnel
Our work doesn’t stop at conversions. We optimize post-purchase funnels to nurture loyalty, encourage repeat purchases, and maximize your customer lifetime value.
Zero-Knowledge Proofs for the Layman
We optimized the campaigns across Meta & Google for the client and reduced their CAC by 40% in a span of 3 months.
Cute Couture: Scaling Monthly Sales
We scaled monthly sales from 50k to almost 10 lakhs for the client in span of 6 months.
Fibe: Building Performance Funnel
Setup new events in the user journey to optimize the Meta & Google ads for this client over the span of 2 years.
Computational Histopathology
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Creative Intelligence
We have the ability to think beyond conventional boundaries, combining imagination, logic, and problem-solving to generate original ideas and innovative solutions.
Setup A/B Test
From testing creatives, landing pages, and CTAs to optimizing ad copy and user flows, we leverage advanced tools and analytics to identify what truly works. This systematic approach ensures higher conversions, reduced ad spend, and continuous business growth.
Audience Targeting
Using advanced data analytics, behavioral insights, and platform-specific tools, we create hyper-personalized campaigns that drive engagement and conversions. From demographic segmentation to interest-based targeting, our strategies deliver maximum ROI with minimal wastage.
Budget Optimization
We maximize every marketing dollar with smart budget optimization strategies. By leveraging real-time analytics, A/B testing, and performance tracking, we ensure ad spend is directed toward high-impact channels and audiences
Competitive Analysis
competitive analysis empowers your brand with actionable insights. We track industry trends, benchmark competitors, and identify gaps in the market. By analyzing competitor strategies, content, and ad performance, we craft data-driven tactics that give your brand a competitive edge and drive sustainable growth.
In-market Pricing & Discount Strategy
We analyze market trends, consumer behavior, and competitor pricing to position your offerings optimally. By using dynamic pricing, limited-time promotions, and personalized discounts, we drive urgency and boost conversions, ensuring maximum revenue potential.
Insights From Our Experts
Anuj Ranka
- 15+ Years of Digital Experience
- 100+ Clients
- Digital Marketer of Year 2022
- Founder of Growth Lab
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What’s the team structure of an AI development team?
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